Waywire Networks announced today a Patent licensing agreement with TEN: The Enthusiasts Network (TEN), the world’s premier network of enthusiast brands.The Agreement provides TEN with a license to Waywire’s patent of groundbreaking monetization technology for video across websites.
“Together, we will work to ensure TEN has the ability to monetaize video across its sites and grow it’s valuable video footprint” said Waywire CEO and patent co-author Steven Rosenbaum. “There’s no doubt that audiences and advertisers are looking to move budgets to on-line media, and video is driving a significant portion of that enthusiasm. We’re pleased to see a mix of created and curated content bringing value to our partners.”
“With more than 50 publications, 60 websites, 50 events, 1,000 branded products,, TEN inspires enthusiasts to pursue their passions” said Greg Morrow, SVP Digital for TEN’s Sports & Entertainment group. “We’re pleased we were able to work with Waywire’s technology, and look forward to growing our relationship with the company.”
Waywire provides a variety of solutions for companies looking to develop and enhance their sites video inventory. Waywire technology provide the ability to discover, aggregate, curate, and monetize video from a variety of web-wide sources. Companies of all sizes rely on Waywire to meet their current business needs and to provide guidance on developing and acquiring video relevant to their product roadmaps.
About Waywire Networks:
The Waywire platform currently provides patented video curation and discovery of video for more than 90,000+ publishers, ecommerce sites, and communities. The Waywire.com curation technology is protected under U.S. Patent # 8,117,545. Waywire’s Pre-Roll Everywhere patent is protected under U.S. Patent #8,812,956
Waywire is a social video network that lets you discover, create and share videos that matter to you. Unlike video hosting sites, members of the #waywire network can pull content from anywhere on the Web for their collections. Content from more than 200 news, opinion, entertainment, lifestyle and sports publishers is currently available. Angel and seed investors include Rosetech Capital, Ogden Ventures, Kelly Investments, First Round Capital, Eric Schmidt’s Innovation Endeavors, Linked In CEO, Jeff Weiner, Oprah Winfrey, and Troy Carter.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, TEN delivers both the world’s largest audience in the automotive category, and the world’s largest action/adventure sports media platform. TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
