NEW YORK, NY–(December 12, 2013) – Some of the biggest names in technology are getting a new home on the web thanks to #Waywire.com, the video curation and community site.
And while most video providers are pushing to provide more content, the emerging curation ecosystem #Waywire.com is doing something counter intuitive, focused instead, on providing less.
“People are overwhelmed with unfiltered abundance said #Waywire curator Steven Rosenbaum. ”When we started looking at the trends on the web, what we saw was a shift toward smaller bite-sized chunks, better human curated collections, and clearly organized categories that users could explore without feeling bombarded with choice.”
Today, #Waywire released it’s first 18 HotWires – collections of content created by some of the best known names on the web, and curated in conjunction with their feeds and sources. Among the thinkers who’s videos will be gathered and curated – Jason Silva, the Singularity thinker and Life Extension Explorer, Bob Garfield, NPR’s Host of On The Media and noted Advertising Futurist, and Doug Rushkoff, the Author and internet Entrepreneur. Each of them will get their own #Wire on the service.
The site launched today at www.Waywire.com/pages/hotwires
“We saw amazing content being lost in the noise” said Rosenbaum. With audiences looking for context and relevance, we think that #Waywire has the opportunity to make web video navigable, sharable, and exciting.”
A #Wire is a collection of 7 Videos. Sharp, focused, quality that is a mix of extraordinary technology and human editorial.
Waywire.com joins some of the leading sites on the web that have embraced the tighter is better approach to content.
-Twitter is 140 characters
-Vine is 7 seconds
-Instagram Video is 15 seconds
-Snap Chat vanishes
-A #Wire is 7 Videos
The future of the web is about smaller, not bigger.
We’ve partnered with 20 of the best known names in technology to launch HOTwires
Among the thinkers who’s videos will be present on #Waywire: Robert Scoble, Jason Silva, Hermoine Way, Doug Rushkoff, LIsa Gansky, Bob Garfield, Jonathan Zittrain, Jeff Pulver, Sonia Arrison, Lawrence Lessig, Seth Godin, Cindy Gallop, Chris Brogan, Brian Solis, Tim Carter, Sephanie Agresta, Mark Cuban, and Caterian Fake.
… the list will continue to grow.
The #Waywire.com site is powered by Magnify.net, the leading video curation technology powering the web today. Magnify powers sites from media, publishing, and ecommerce including NY Magazine, AARP, BBC America, The Root, Silicon Valley Bank, and more.
According to Howard Morgan, First Round Capital partner who is a #Waywire investor, “The vision of great curation, exemplified by Magnify.net‘s founder, and focus on sharing key videos with others through #Waywire’s wiring mechanism, will greatly further the shared vision of having users quickly discover videos to help them understand issues of interest to them, whether news, social issues, topics they want learn, or just great entertainment. This is a powerful combination.”
ABOUT MAGNIFY.NET/Waywire.com
The Magnify.net platform currently provides patented video curation and discovery of video for more than 90,000+ publishers, ecommerce sites, and communities. The Magnify.net curation technology is protected under U.S. Patent # 8,117,545
Waywire is a social video network that lets you discover, create and share videos that matter to you. Unlike video hosting sites, members of the #waywire network can pull content from anywhere on the Web for their collections. Content from more than 200 news, opinion, entertainment, lifestyle and sports publishers is currently available. #waywire directly curates more than 40 hours of fresh programming from trusted voices every day. Angel and seed investors include First Round Capital, Eric Schmidt’s Innovation Endeavors, Linked In CEO, Jeff Weiner, Oprah Winfrey, and Troy Carter